Congratulations! Youâve started your new business, youâve probably gotten a few clients and youâre wondering about what comes next.Â
Letâs talk about your email list for a minute, shall we?
Your email list will be slightly different from your social media accounts for the sole reason that itâs something that you own. Youâre not at the mercy of an algorithm or engagement, but rather open and click rates (which are easily viewable in any of the popular email platforms).Â
If youâre looking to grow your audience and you feel like youâre ready for the logical next step in your business, the email list is a great place to invest some time and energy.Â
Itâs important to note though, this timing will be unique to each personâs business and growth. Some people choose to start an email list immediately when they start their business, others wait until later. At the end of the day, itâs totally up to you.
When the time is right your Welcome Sequence will be essential for the start of your li...
Have you ever been innocently scrolling Instagram, then open up your DMs to find a message that literally makes you cringe?Â
Weâve all been there - getting a cold DM from someone pitching a program that we know nothing about and have never even heard of before.Â
Hereâs the thing - there was a day and age where cold messaging and cold pitching really worked. It was a reliable, usable strategy that converted.Â
So whatâs changed?Â
Weâre all seeking connection - we donât inherently want to be sold to. We want to know, like and trust the people weâre buying from. We want to feel inspired by their work.Â
The next time you see someone that you feel would be a perfect fit for one of your offers - start slow. Imagine it almost like dating.Â
Whether youâre currently working towards something big or you have in the past, your whole process for setting goals is going to be instrumental in terms of whether or not youâre successful.Â
If youâre looking at your to-do list and immediately feeling stressed out - itâs time to reassess how youâre setting your goals.Â
Iâve got a few ideas to get you started.Â
Work backwards
Figure out what your big goal is. $10k months? $100k year? Losing 50 lbs? Running 10 miles? Whatever your big goal is, establish that FIRST.Â
Once you know what you want, you can work backwards to figure out the steps you need to take to get to your goal.Â
Set small goals
You know what your big goal is. Youâve figured out the steps you need to take for the big goal. NOW, youâre going to set a series of small goals that will help you to get to the big goal.Â
We donât just wake up making $10k months - we work to get there. So, the starting point should be the first few SMALL goals you can set for yourself an...
Did you know that your confidence on social media shines through in everything you do? Iâm talking posts, videos, boomerangs, stories - you name it, I promise you your audience is watching and it counts.Â
So what happens when you show up and you donât feel confident?Â
Well, it can come across as looking like youâre not the expert in your niche, even though you are. It can look like youâre unsure of your offers or that you donât have the answers your audience is seeking.Â
That could be pretty detrimental to all of your business dreams. So, on the flip side, if youâre eager to appear more confident to your audience - what do you do?Â
Fake it till you make it
Youâve probably heard that advice before, but werenât sure how to apply it. Letâs take a look.Â
When youâre acting like someone whoâs confident and youâre acting like someone who gets it, your audience is going to catch on. Even if you donât feel confident internally, appearing confident outwardly is half the battle. When your ...
If not, itâs time to create one. This is going to be the one priceless item you can continue to return back to throughout your time running a business.
Let me back up. Â
Your Vision Statement is going to be the guiding light of your business. Where is it now, where is it going and where do you envision it being in the future?Â
Consider all the ways that youâve grown inside of your business since starting.Â
Consider where you want to go.Â
When youâre writing a vision statement, youâre making sure that your actions are aligning with the big goals youâve set for yourself inside of your business.Â
âBut how do I write a vision statement?â
Best way to figure it out? Journal on it. Here are a few prompts to get you started.
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Did you know that youâre in a relationship with your routine?Â
Hear me out.Â
You wake up with it, you go to sleep with it. You leverage it to achieve all of your goals and dreams.Â
So why are you still using a routine that doesnât make you feel like the shining star that I know you are?Â
Keep reading for some ideas to revamp your routine so you can set yourself up for success.Â
Are you still rolling over and checking the âgram first thing in the morning?Â
Start thinking about your goals on a day-to-day basis.Â
âĄď¸Â Do you want to accomplish tasks inside of your business?
âĄď¸Â Do you have client calls coming up today?Â
âĄď¸Â How about a call with your coach?Â
âĄď¸Â Personal obligations?Â
Whatever it is, spending the morning on social media is a time suck. Letâs think about the ways we could set this up so youâre at peak productivity from the first moment of your day.Â
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Example Routine
âď¸ Wake Up
âď¸ Stretch/Morning CoffeeÂ
âď¸ Journal Daily IntentionsÂ
âď¸ Check ScheduleÂ
âď¸ BreakfastÂ
âď¸ Start Your DayÂ
T...
PUBLIC SERVICE ANNOUNCEMENT: You MUST be using VIDEO in your business!âŁ
Youâre leaving money on the table when youâre not creating videos for your ideal clients/customers!
I know the idea of this can be, well, daunting. But itâs important to remember that done is a million times better than perfect!
Be yourself. Show your clients who you are - give them an âinâ into your life!
âMeagan, please tell me thereâs another option. I donât want to make videos!â
Nope, sorry!Â
âŁBut donât worry, Iâll tell you why. Keep reading!
Which meansss *cues the drum roll*
MORE SALES!
Thatâs not much of a shocker, is it? People buy from PEOPLE.
âŁGone are the days where you see a random ad and spend your hard-earned money like "that!"âŁ
âŁVideo builds "know" by making it easier for the consumer to digest the information and retain all of it compared to the oversaturated text world!âŁ
âŁVideo builds "like" by making a business/product REAL! In today's wor...
If youâve been keeping up with my Instagram, you know how much I preach about having a content strategy!Â
Itâs an absolute MUST if youâre looking to grow your social media and your business!
But every time I bring it up, I always get all sorts of questions along the lines of,
âWhat is a content strategy?â
âWhy do you need a content strategy? Canât I just post whatever I want?â
âHow do you know you need a strategy?â
Do you wonder those same things?Â
Well, youâre in for a treat! Iâll let you in on ALL of those things - and teach you all of the basics of a content strategy.Â
Letâs dive deep into it!
A content strategy is a plan to share consistent content with your ideal clients and customers! This should always be your goal with your content!
Creating content that targets your audience will help you attract more people and take them from strangers to followers, to raving fans, to buyers/clients!
Who doesnât want that?!Â
I co...
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âWhat is the secret to getting more sales and more clients?â
This is one of the BIGGEST questions I get from people! Here are some of the follow-up questions I get:
Is it growing your Instagram?
Is it being on a ton of different platforms?
Is it increased engagement?
Is it creating a lot of content?
Is it using the right hashtags?
Is it the perfect sales funnel?
Short answer? Itâs a little bit of all of that.
Long answer? Keep reading! These are 3 surefire ways to increase your sales and attract more clients.
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What are your products and services doing for people?
You need to be focusing more on how you can increase and spread your impact instead of your small things like follower count and other vanity metrics.
You must make the mindset shift from playing the popularity game to actually living in your truth and serving others!Â
There needs to be less âlook at me contentâ and more âlearn from me content.â
And make sure youâre im...
âIâm gaining new followers daily, but Iâm losing some as well! What do I do?â
A beautiful human slid into my DMâs with this question the other day and I responded by telling them the story of how I went from 102K followers down to 91K!
To keep a long story short, I lost 10k+ followers because I went deep and dropped my ego.
At a time, I had over 101k followers but that meant nothing because the month that I hit 100k was actually the lowest income month of my entire business. I was so focused on going WIDE with my content instead of going DEEP (donât get me wrong, both are needed at different stages of your business).
Now here I am, with 10K fewer followers and making more money, impacting people on a deeper level, and embracing REAL connections that bring true joy into my life.
With that being said, these are three things you NEED to remember when youâre losing followers.
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Itâs actually a great thing when people unfollow you!Â
If th...
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