Congratulations! You’ve started your new business, you’ve probably gotten a few clients and you’re wondering about what comes next.
Let’s talk about your email list for a minute, shall we?
Your email list will be slightly different from your social media accounts for the sole reason that it’s something that you own. You’re not at the mercy of an algorithm or engagement, but rather open and click rates (which are easily viewable in any of the popular email platforms).
If you’re looking to grow your audience and you feel like you’re ready for the logical next step in your business, the email list is a great place to invest some time and energy.
It’s important to note though, this timing will be unique to each person’s business and growth. Some people choose to start an email list immediately when they start their business, others wait until later. At the end of the day, it’s totally up to you.
Have you ever been innocently scrolling Instagram, then open up your DMs to find a message that literally makes you cringe?
We’ve all been there - getting a cold DM from someone pitching a program that we know nothing about and have never even heard of before.
Here’s the thing - there was a day and age where cold messaging and cold pitching really worked. It was a reliable, usable strategy that converted.
So what’s changed?
We’re all seeking connection - we don’t inherently want to be sold to. We want to know, like and trust the people we’re buying from. We want to feel inspired by their work.
The next time you see someone that you feel would be a perfect fit for one of your offers - start slow. Imagine it almost like dating.
Whether you’re currently working towards something big or you have in the past, your whole process for setting goals is going to be instrumental in terms of whether or not you’re successful.
If you’re looking at your to-do list and immediately feeling stressed out - it’s time to reassess how you’re setting your goals.
I’ve got a few ideas to get you started.
Figure out what your big goal is. $10k months? $100k year? Losing 50 lbs? Running 10 miles? Whatever your big goal is, establish that FIRST.
Once you know what you want, you can work backwards to figure out the steps you need to take to get to your goal.
Set small goals
You know what your big goal is. You’ve figured out the steps you need to take for the big goal. NOW, you’re going to set a series of small goals that will help you to get to the big goal.
We don’t just wake up making $10k months - we work to get there. So, the...
Did you know that your confidence on social media shines through in everything you do? I’m talking posts, videos, boomerangs, stories - you name it, I promise you your audience is watching and it counts.
So what happens when you show up and you don’t feel confident?
Well, it can come across as looking like you’re not the expert in your niche, even though you are. It can look like you’re unsure of your offers or that you don’t have the answers your audience is seeking.
That could be pretty detrimental to all of your business dreams. So, on the flip side, if you’re eager to appear more confident to your audience - what do you do?
Fake it till you make it
You’ve probably heard that advice before, but weren’t sure how to apply it. Let’s take a look.
When you’re acting like someone who’s confident and you’re acting like someone who gets it, your audience is going to catch on. Even if you...
If not, it’s time to create one. This is going to be the one priceless item you can continue to return back to throughout your time running a business.
Let me back up.
Your Vision Statement is going to be the guiding light of your business. Where is it now, where is it going and where do you envision it being in the future?
Consider all the ways that you’ve grown inside of your business since starting.
Consider where you want to go.
When you’re writing a vision statement, you’re making sure that your actions are aligning with the big goals you’ve set for yourself inside of your business.
“But how do I write a vision statement?”
Best way to figure it out? Journal on it. Here are a few prompts to get you started.
Did you know that you’re in a relationship with your routine?
Hear me out.
You wake up with it, you go to sleep with it. You leverage it to achieve all of your goals and dreams.
So why are you still using a routine that doesn’t make you feel like the shining star that I know you are?
Keep reading for some ideas to revamp your routine so you can set yourself up for success.
Are you still rolling over and checking the ‘gram first thing in the morning?
Start thinking about your goals on a day-to-day basis.
Do you want to accomplish tasks inside of your business?
Do you have client calls coming up today?
How about a call with your coach?
Whatever it is, spending the morning on social media is a time suck. Let’s think about the ways we could set this up so you’re at peak productivity from the first moment of your day.
PUBLIC SERVICE ANNOUNCEMENT: You MUST be using VIDEO in your business!
You’re leaving money on the table when you’re not creating videos for your ideal clients/customers!
I know the idea of this can be, well, daunting. But it’s important to remember that done is a million times better than perfect!
Be yourself. Show your clients who you are - give them an “in” into your life!
“Meagan, please tell me there’s another option. I don’t want to make videos!”
But don’t worry, I’ll tell you why. Keep reading!
Which meansss *cues the drum roll*
That’s not much of a shocker, is it? People buy from PEOPLE.
Gone are the days where you see a random ad and spend your hard-earned money like "that!"
Video builds "know" by making it easier for the consumer to digest the information and retain all of it compared to the oversaturated text...
If you’ve been keeping up with my Instagram, you know how much I preach about having a content strategy!
It’s an absolute MUST if you’re looking to grow your social media and your business!
But every time I bring it up, I always get all sorts of questions along the lines of,
“What is a content strategy?”
“Why do you need a content strategy? Can’t I just post whatever I want?”
“How do you know you need a strategy?”
Do you wonder those same things?
Well, you’re in for a treat! I’ll let you in on ALL of those things - and teach you all of the basics of a content strategy.
Let’s dive deep into it!
A content strategy is a plan to share consistent content with your ideal clients and customers! This should always be your goal with your content!
Creating content that targets your audience will help you attract more people and take them from strangers to...
“What is the secret to getting more sales and more clients?”
This is one of the BIGGEST questions I get from people! Here are some of the follow-up questions I get:
Is it growing your Instagram?
Is it being on a ton of different platforms?
Is it increased engagement?
Is it creating a lot of content?
Is it using the right hashtags?
Is it the perfect sales funnel?
Short answer? It’s a little bit of all of that.
Long answer? Keep reading! These are 3 surefire ways to increase your sales and attract more clients.
What are your products and services doing for people?
You need to be focusing more on how you can increase and spread your impact instead of your small things like follower count and other vanity metrics.
You must make the mindset shift from playing the popularity game to actually living in your truth and serving others!
There needs to be less “look at me content” and more “learn...
“I’m gaining new followers daily, but I’m losing some as well! What do I do?”
A beautiful human slid into my DM’s with this question the other day and I responded by telling them the story of how I went from 102K followers down to 91K!
To keep a long story short, I lost 10k+ followers because I went deep and dropped my ego.
At a time, I had over 101k followers but that meant nothing because the month that I hit 100k was actually the lowest income month of my entire business. I was so focused on going WIDE with my content instead of going DEEP (don’t get me wrong, both are needed at different stages of your business).
Now here I am, with 10K fewer followers and making more money, impacting people on a deeper level, and embracing REAL connections that bring true joy into my life.
With that being said, these are three things you NEED to remember when you’re losing followers.