How Having a Content Strategy is Vital to Growing Your Business
If you’ve been keeping up with my Instagram, you know how much I preach about having a content strategy!
It’s an absolute MUST if you’re looking to grow your social media and your business!
But every time I bring it up, I always get all sorts of questions along the lines of,
“What is a content strategy?”
“Why do you need a content strategy? Can’t I just post whatever I want?”
“How do you know you need a strategy?”
Do you wonder those same things?
Well, you’re in for a treat! I’ll let you in on ALL of those things - and teach you all of the basics of a content strategy.
Let’s dive deep into it!
“What is a content strategy?”
A content strategy is a plan to share consistent content with your ideal clients and customers! This should always be your goal with your content!
Creating content that targets your audience will help you attract more people and take them from strangers to followers, to raving fans, to buyers/clients!
Who doesn’t want that?!
“Why do I need it?”
I could really write an entire page worth of reasons why you need a content strategy, but for the sake of time, I’ll just keep it short!
You need a content strategy to:
➡️ Drive more traffic from ideal clients and customers
➡️ Grow your email list and program wait lists
➡️ Create more opportunities for yourself like sponsorships, collab, and anything that puts more money into your pockets!
➡️ Generate more sales and again, put more money into your pockets
➡️ Position yourself as an authority in your niche (becoming the “go-to” source = more growth and sales AKA more money in your pockets! Are you seeing the trend here?)
“How do I know I need one?”
Well, put in short? You know you need a content strategy if you sell ANYTHING online!
But if you want to be even more specific, you know you’re in need of a content strategy if:
➡️ You’re always saying “I don’t know what to say/do/share” every single day!
➡️ You’re are following trends, but still not seeing growth, increased engagement, sales or conversions!
➡️ You’re getting the “you’re so inspirational” comments but no sales!
In short, a content strategy will help you speak DIRECTLY to your ideal client or customer! It’ll help you grow your following and your engagement!
It’ll help you make more money, and save time!
It is overall a win, win, win!
So, start by getting crystal clear on your ideal client!
✅ Know your ideal client/customer like the back of your hand!
✅ Know what problem you solve!
✅ Know what makes you different!
✅ Know what you want to be known for in 5 years!
Creating a content strategy will only help you advance your business and drive your sales to the roof! So why not try it out?
Do you have a content strategy? Tell me in the comments below!