3 Things to Remember When You Lose Instagram Followers

“I’m gaining new followers daily, but I’m losing some as well! What do I do?”

A beautiful human slid into my DM’s with this question the other day and I responded by telling them the story of how I went from 102K followers down to 91K!

To keep a long story short, I lost 10k+ followers because I went deep and dropped my ego.

At a time, I had over 101k followers but that meant nothing because the month that I hit 100k was actually the lowest income month of my entire business. I was so focused on going WIDE with my content instead of going DEEP (don’t get me wrong, both are needed at different stages of your business).

Now here I am, with 10K fewer followers and making more money, impacting people on a deeper level, and embracing REAL connections that bring true joy into my life.

With that being said, these are three things you NEED to remember when you’re losing followers.


1. It’s okay for people to unfollow you.



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SPOILER ALERT: you WILL constantly run into new challenges in business!

Sorry to ruin the surprise for you. But that’s just how it goes, my friend.

Maybe you’ve already made a mistake or two in your biz or maybe you’re too afraid to take the next step because of the mistakes you might make.

Well, I’m here to tell you, I know that after causing a setback in your business, it can be PARALYZING. It’s easy to dwell on it and beat yourself up - but that won’t help you achieve the goals you want to!


You say you want BIG things in your life but you’re never going to get them if you keep letting the small things get to you!

Babe, I get it being an entrepreneur is hard! Heck, doing “life” is hard af...am I right?

And it gets harder and harder the more challenges we face, but you said you have big goals and I know they are important to you, so let’s chat!

Here are my top 3 tips to implement when things don’t go as...

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