“I’m gaining new followers daily, but I’m losing some as well! What do I do?”

A beautiful human slid into my DM’s with this question the other day and I responded by telling them the story of how I went from 102K followers down to 91K!

To keep a long story short, I lost 10k+ followers because I went deep and dropped my ego.

At a time, I had over 101k followers but that meant nothing because the month that I hit 100k was actually the lowest income month of my entire business. I was so focused on going WIDE with my content instead of going DEEP (don’t get me wrong, both are needed at different stages of your business).

Now here I am, with 10K fewer followers and making more money, impacting people on a deeper level, and embracing REAL connections that bring true joy into my life.

With that being said, these are three things you NEED to remember when you’re losing followers.

1. It’s okay for people to unfollow you.

It’s actually a great thing when people unfollow you! 

If th...