Why You Need to Use Video in Your Business to Generate Sales

Uncategorized Dec 16, 2020

PUBLIC SERVICE ANNOUNCEMENT: You MUST be using VIDEO in your business!⁣

You’re leaving money on the table when you’re not creating videos for your ideal clients/customers!

I know the idea of this can be, well, daunting. But it’s important to remember that done is a million times better than perfect!

Be yourself. Show your clients who you are - give them an “in” into your life!

“Meagan, please tell me there’s another option. I don’t want to make videos!”

Nope, sorry! 

But don’t worry, I’ll tell you why. Keep reading!

It increases the “know, like, trust” factor”

Which meansss *cues the drum roll*

MORE SALES!

That’s not much of a shocker, is it? People buy from PEOPLE.

⁣Gone are the days where you see a random ad and spend your hard-earned money like "that!"⁣

⁣Video builds "know" by making it easier for the consumer to digest the information and retain all of it compared to the oversaturated text world!⁣

Video builds "like" by making a business/product REAL! In today's world - we desire more REAL CONNECTION and video does this! We also LIKE things more when we can visually see it in action!⁣

⁣Video builds "trust" by giving a business a face - a person to connect with! ⁣

I mean, YOU tell me, would you rather buy from a complete stranger or someone you feel like you know nothing about? 

It’s easy to digest

Easy to digest means more eyes on you which means… MORE SALES! 

Like I said earlier, we are bombarded with ads and text these days!⁣

Literally everywhere you look, there is something to read! People are overwhelmed by all of the information that they need to digest and video helps us visualize it and digest it much easier.⁣

The online space is VERY competitive. In order to stay top of mind, you must stay on top of trends and features!

And right now, most social media platforms are favoring video content.

It’s entertaining in our busy world

Most of us are too busy to think about reading or "learning!”⁣

Video brings in a sense of entertainment to the everyday person who is overwhelmed with so many options and so many ads! ⁣

This does NOT mean you need to be funny. Entertainment can be all sorts of things! People enjoy just getting to understand your personality a little better.

People buy because they feel understood, safe, and seen! ⁣

Entertainment helps us portray all of that!. And if people are entertained, then they’re more willing to buy from you!

Did you catch the trend that’s going on here? 

Using video in your business ultimately increases your sales!

That’s done by increasing the know, like, trust factor, having easily digestible content and entertaining your audience all generates your sales.  

Have you been using video in your business? If not, are you going to start? Let me know in the comments below!

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