You’re out here killin’ it.
You’re getting those likes, those new followers left and right, and you’re seeing more DM’s than ever, and then all the sudden—
You hit a peak. It stops, with maybe a few here and there. So many people hit peaks at their goal numbers as they grow, but just because you’re hitting a snag doesn’t mean there’s no way to get beyond it!!
First, how you’re feeling is valid, and I have been there too. The best thing you need to do is focus on the fact that it’s temporary and isn’t an actual reflection on the success of your business. In fact, with how often Instagram is CONSTANTLY changing its rules and regulations, it’s very likely that you’ll hit a wall at some point. It may even be because Instagram started rewarding a certain type of feature more than another!
So to help you GROW and overcome those blocks, I’ve created the most fail-proof Instagram growth formula:
C+S+C = GR0WTH!
Wondering what that means? Let’s check it out.
C - Clarity
Before you make any more content before you go live again, and before you start commenting on other people in your industry’s content, reflect:
You need to understand all the what, when, how, why, and wheres of your business so that when you do create content, it’s targeted DIRECTLY at the people you need it to be seen by. How can you attract your ideal people if you don’t know what they’re looking for, what they need, want, or their consuming behavior?
Do any of these sound like you?
If so, you don’t have as much clarity as you need to!
There are a lot of things you need to figure out, and if you don’t know them, your content will fall on deaf ears a lot of the time. Understand their struggles, desires, and values, and it’ll help you seem like an authority within your industry.
Even if you think you have a great strategy, it might not be working for you, or it may be in need of a big update.
Chances are you don’t have your strategy nailed down just yet.
The signs you don’t have a strategy that’s working for you are just like the signs you don’t have clarity, so you can bet that if you’re not clear about your who, what and why, chances are you need a strategy redo too.
But the most important thing you need to do is make sure you’re backing them with market research. That means researching consumer psychology and the almighty Instagram ALGORITHM! Your strategy NEEDS to be aligned with your ideal people and their behavior, wants, and desires.
But even though you’re not making the content for yourself, you HAVE to stay unique and authentic to yourself. You have to consider your own schedule and what you can stay consistent with. Don’t write a check your schedule can’t cash.
This doesn’t mean you have to show up literally 24/7. It means having a schedule YOU can commit to and that you know you can stick to to gain your people's trust!
Yes, quantity does matter. The more you show up, the better your chances are of being seen, building trust, and making those DOLLARS!
You can’t just put out a bunch of content that has no substance and expect quality results. It has to be a SOLID mix of quality AND quantity consistently.
How you can tell if you don’t have consistency—
Having clarity and a good strategy will REALLY help in this stage.
You can do this when you have clarity & strategy!
If you want growth, this is the way to do it. But you can’t just follow these things and hope to get it right the first time— you have to STUFF all of these three things with VALUE and PURPOSE. You know you have something that your ideal clients NEED— SHOW IT!
If you’re serious about growing your business (which I know you ARE), be sure to snag a copy of my “Instagrowth UNLIMITED” while it lasts!